6 Tips To Use Chatbots for Marketing & Sales

 Chatbots are becoming more popular thanks to artificial intelligence and natural language processing. They are very useful tools to have and can help automate some of your business processes. If you are a business you should look into introducing chatbots to help with your marketing & sales.

Give the customer a personalized experience

If you can talk to someone who knows your name it makes a huge difference to the conversation. Chatbots will integrate with social media gathering data about every single person whom they interact with. Chatbots can take the conversations a step further by offering shopping advice based on that customer purchasing history.

 

Increased engagement capacity

A Chatbot can keep a customer engaged by entertaining them. It can catch your audience’s attention, then learn from the interaction and send relevant information to them regarding your products.

 

Reach a wider audience

Chatbots are predominantly found on social media messaging platforms, which means they can reach a huge audience. They can target new demographics and can be integrated across multiple messaging applications, which will make you more readily available for your customers.

 

Send relevant notifications

Chatbots are able to send personalized notifications through social media that are relevant to each user. This can be a welcomed change from receiving an email or text message.

 

Constantly remain active on Social Media

A Chatbot allows you to be available 24 hours a day seven days a week. You will save money and keep your social media presence fresh and active.

 

Move customers through the sales funnel

Chatbots are able to gather the information you need to create personalized messages that can help guide your users through their buyer’s journey. They can tailor messages to be relevant to each lead that visits your website or one of your social media pages