5 Places to use Storytelling in your marketing

 Businesses should learn how to use storytelling to their advantage. Storytelling is a great opportunity to build trust and loyalty amongst customers. It also eliminates spamming tactics and heavy discounts.

Social Media

Social media is a very effective way to use storytelling. You can use platforms like Instagrams to post pictures of real people who use your product showcasing how it benefits their life. Posting these photos will allow people to envision themselves using your product. You can use storytelling on social media in the form of videos, images and stories.

 

Your Blog

You can use your blog to tell a story of a happy customer or it might even be how your business was founded. You could even use stories to make blogs interested and use them as a way to pull in readers.

 

About Us Section

A lot of businesses can bore people with their about us section by talking about what they do how long they have been operating and how much better they are than competition. You could use the About Us section to tell your story, and to let people know what sets you apart from everyone else. This can really engage people and leave a lasting impression.

 

Email Marketing

When you launch a product instead of just emailing people about the benefits and features, you could just email them stories. You should talk about how other people used your product or service and benefited from it. This will allow the people to see the value that your product offers and be able to relate to other people who benefited from using it.

 

Advertising

A lot of brands in their advertising will get straight to the point and mention what they do, the benefits they offer and then put out a call-to-action. Stories can make advertising a lot more powerful and can really engage the viewers.