4 Instagram Features you may not know about
Many of your followers might not know about certain features of the platform. This is a great way for you to surprise and engage them. Recently Instagram have introduced new features that you may find useful in your own social media marketing.
Add UTM Links to your Instagram stories
Instagram allows businesses with 10,000 followers or more to avail of this feature. You may be sharing a blog post, running a campaign or even doing a competition; Instagram will allow you to send people directly to those pages. When you add the link to your story users will see a SEE MORE button at the bottom of the screen, they can either tap or swipe up to view the link.
Replay Live Videos in Stories
You are now able to post a live video to your Instagram story for 24 hours. Before this update live videos would disappear when the stream ended. When you repost the video the views, comments and likes from the video will show up automatically.
Enable Comment Block Filters
Abusive and offensive comments can have a very damaging effect on your brand. You can use Instagrams comment block filter to ensure negative comments are removed. You can set up a automatic or manual block filter. The automatic filter will flag and hide comments based on Instagram’s algorithms, while manual blocker requires you to enter exact keywords or phrases you want blocked.
Archive your old Posts
The image your brand is trying to portray can change overtime which means that some of your Instagram posts from a few months ago may not match up to your current brand image. The archive feature allows you to remove outdated content into a private tab without fully deleting it. If you decide you want it to appear again you can reshare it and it will appear in its chronological spot.
